If you have ever created a blog post in WordPress, you must have seen a field called “Post Slug”. What is a post slug? This seemingly small detail plays an important role in optimizing your website URL for search engines.
In this post, we will take a closer look at what post slugs are, why they are important for SEO, and how to set them up in WordPress.
What is a post slug: Understanding what post slugs are
A post slug is a user-friendly and search-engine-optimized URL that represents the title or subject of a blog post. It is commonly used in blogging platforms and content management systems (CMS) to generate a unique and readable web address for each blog post.
Importance of optimizing post slug for SEO
Optimizing post slugs helps improve your website’s search engine rankings, making it easier for users to find your content. A well-crafted post slug should be short, descriptive, and relevant to the post’s content. It should also include target keywords – but not at the expense of readability.
Here’s what a good post slug does to your content:
- It improves user experience, A well-crafted post slug can make it easy for visitors to understand your page content just by glancing at the URL. This will help site users decide whether to click on your link or not, which ultimately improves your website traffic and engagement.
- It shortens the URL, Long and complicated URLs are hard to remember, and it makes it even more difficult for users to share your content. By setting short post slugs, you can create shorter, more notable URLs that are easier to share on social media and other platforms.
- It enhances online brand presence, Post slugs can effectively reinforce your brand for search engine users to identify your content on all different platforms. Build a strong online presence with consistent post slug formatting using your brand name with relevant keywords.
How to set post slug
Setting up post slugs in WordPress is a piece of cake. Here’s how to set a slug for an individual post in WordPress:
- Log in to your WordPress Dashboard.
- Click on Adjustment And then in the permanent link,
- Create a new post or edit an existing one in the WordPress editor.
- Search for the permanent link field, which is located below the post title. By default, WordPress will create a post slug based on the post title.
- Click the edit button next to the post slug to customize it.
- Click the Correct Button to save changes.
- Preview the post to make sure the new post slug is visible in the URL.
Once you have set up your post slugs, they will be automatically generated for each new blog post published.
Default post slug format in WordPress
WordPress uses the post title as the post slug by default, but you have the option of customizing the slug using the permalink settings in the WordPress dashboard as described above.
The default format for post slug in WordPress looks like this:
- sample post Slug is
- example.com The domain name of the website is.
You can add other variables like post id, date, category, and tags or create your own custom structure.
