To help your business succeed, you’ll need an effective online marketing strategy that can help you build brand awareness, attract more customers, and increase conversions. Landing pages are one of those tools. , What is a landing page on a website?
Keep scrolling to learn the purpose of a landing page, how it differs from a homepage, and some tips for creating a great landing page.
What is a landing page on a website?
If you’re still new to digital marketing, it’s natural to ask the question: “What is a landing page on a website?”
When someone sees your ad, email, or social media post, is interested, and clicks on your link, they are directed to a landing page.
The purpose of a landing page is to encourage visitors to take a specific action. For example, you want them to fill out a signup form, opt-in to your list, or buy your product.
A landing page differs from a homepage in several ways. While the homepage provides a general description of your business, the purpose of the landing page is to increase conversions. This means that you are converting visitors into leads and actual paying customers.
While visitors to your homepage may not know what they are looking for yet, users who have reached your landing page are likely already interested in what you have to offer.
In addition, the homepage contains many links and distractions throughout the page’s content. On the other hand, landing pages often have fewer links or even just links to encourage conversions.
The calls to action on the homepage are also extensive, such as “Learn more.” With landing pages, you have a specific goal, such as “Sign up for our newsletter,” “Download our free eBook,” or “Register for the event.”
There are many types of landing pages, such as product landing pages, feature landing pages, and thank you landing pages. However, the two major types are click-through landing pages and lead-generation landing pages.
Click-through landing pages focus on subscriptions and sales; They often have CTA buttons that take users to a page where they can buy the product.
Lead-generation landing pages use forms to collect people’s information, including names and email addresses. In this way, you can build a list of potential customers. You can give away a free eBook or something in exchange for their information.
How to make a landing page
In addition to asking what is a landing page on a website, you should also know how to create an effective landing page. Remember the acronym KISS: Keep it short and simple. Do not provide navigation links to other pages. These users are ready to convert or make a purchase, so they shouldn’t be tempted to look elsewhere – like your blog – and end up buying your product.
A good landing page also has a catchy title. Highlight the value you’re providing and grab attention with keywords like “free” and “now”. Some examples of landing pages include subheadings that provide more information and give users more reasons to convert.
Another important element is the view. These help you to communicate your message within seconds and influence the behavior of the users. The hero image should grab their attention and clearly show them what your offer is. Use images that represent your products or services. Create a visual story that emphasizes the benefits of your business.
You should also have clear and unique CTAs, such as “Start Free Trial,” “Download App,” “Request Demo,” and “Buy Now.” Reviews and testimonials from past and current customers will also help your landing page shine. If visitors know that other customers have been satisfied with your products or services, they will gain trust in your brand and be more confident to make a purchase.
To create your landing page, use a landing page template that you love and that matches your needs. You can customize it later. You can also use two different designs to test which one delivers more conversions. Among the elements you can test are CTAs, visuals, and headlines.
You can also explore various free landing page builders. They’re often user-friendly and easy to use, so you can quickly build your landing page. These landing page builders offer a variety of features to meet your needs.
Final Thoughts on What is a Landing Page on a Website
What is a landing page on a website? In digital marketing, this standalone page allows you to persuade visitors to take your desired action, such as scheduling a demo, downloading an app, or purchasing a product. They’re meant to increase conversions, so they need to be clear and simple – but engaging.
